Playing Cards - The Real Deal for drugs messaging!

Richard Edward Limited has recently worked with the London Drugs Policy Forum to design and produce a pack of playing cards.

The cards featured harm reduction messages for educational purposes, and were aimed at young Londoners aged 13 to 15 years old.

Playing Cards were selected as an innovative educational medium to deliver maximum impact.

In the past, the London Drugs Policy Forum has found that use of leaflets, and seminars, perhaps needed something else to increase the effectiveness, particularly when working with young people.

Playing cards are used by both sexes of all ages, in particular the younger generation, which makes them such a successful product, when either promoting, educating or simply for a games purpose.

Here, you can see the younger generation with their LDPF ‘The Real Deal’ cards at a local event in which the BUBIC attended. They are a front line organisation giving assistance to users and the families of users and advice to young people.

The playing cards were a huge success, David MacKintosh; a policy advisor for LDPF visited a European drugs event and commented that such was their popularity with the target audience, that ‘being mugged for the cards would be an understatement’!

Richard Edward Limited worked with LDPF to develop the imagery and look and feel of the pack to ensure that it was relevant and immediately recognisable amongst its target audience.

Production of packs then commenced at our London based factory.

Louisa Moger, Marketing Director commented ‘We were delighted to work with LDPF again this year, and its fantastic to see playing cards being used for such an important educational communication exercise’

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