Top Trumps Cheestrings for Mr String's World Tour Promotion

 

 

Richard Edward is delighted to be able to reveal, that they were the company behind the recent production of the Cheestrings Top Trumps promotion.
Our unique card production facilities and team, worked in close consultation with both the brand owners of Top Trumps, Kerry Foods and The Marketing Store, to ensure that the 4 million packs of cards, were produced for their ‘back to school promotion’.

 

Louisa Moger, Marketing Director at Richard Edward, said:  “Our relationship with Top Trumps has developed over many years and we have seen the popularity as a game provide a powerful promotional vehicle! Top Trumps have a high perceived value amongst children, because they’re associated with fun, they enable a promoter to cost effectively inject a ‘play theme’ into a campaign. We’re seeing a steady increase in card products including games concepts being used in integrated campaigns.”

 

The Cheestrings Top Trumps are part of a larger campaign called “Mr Strings World Tour”.

 

Ciara O’Connor, brand manager at Kerry Foods, said: “Now that kids are back to school, we wanted to provide them with a reason to get excited about the contents of their lunchbox.”

 

Sales promotion agency, The Marketing Store, was behind the idea. Faye Ferriday, Senior Account Director for The Marketing Store, said: “Top Trumps is an iconic card game that encourages fact sharing and game play among kids. The creative is fun, quirky, and maintains brand affinity with its recognizable colours.”

 

http://www.richard-edward.com/