The fragmentation of media, without a doubt, offers greater choice to consumers in the way that they digest their media, and it would be foolish to suggest that a mix of channels is not required.
However, the statistics to support the effectiveness of print is being replaced in the decision making process because of a high proportion of users and consumers that feel, the cost to the environment is too high.
But the facts overwhelmingly dispute this, but perhaps as printers, we need to start shouting a little louder?
Richard Edward are 100% committed to reducing our impact to the environment and already hold FSC, carbon smart and green mark certification to support this.
And as for the raw materials that we use;http://www.richard-edward.com/
- Paper is an incredibly sustainable material, with waste fully recoverable ready for recycling into new paper.
- Paper fibres can be recycled up to 6 times
- For every tree logged in managed forests, 3 - 4 are replaced
- Reading a newspaper, can consume 20% less carbon than viewing news online
A WELL MANAGED FOREST, USED AND RE PLANTED, ABSORBS MORE CARBON DIOXIDE THAN A MATURE FOREST CONSISTING OF OLDER TREES.
For more information on paper and printing as sustainable marketing communications choices, visit http://www.twosides.info/